Can you advertise on linkedin

Like follower ads, these are another type of dynamic ads that uses personalization to connect with audiences. Goals: Brand awareness, website visits, engagement, lead generation, and job applicants. LinkedIn job ads, also called Work With Us ads, boast up to 50x higher clickthrough rates than your average recruitment ad. Lead gen forms, short for lead generation forms, are available for message ads and sponsored content, can help you discover more qualified leads.

Sources: LinkedIn. More than 1 in 2 prospects open up a message ad , making this format very appealing to advertisers,. These ads only include one image. Goals: Brand awareness, website visits, engagement, website conversions, lead generation and job applicants. Text ads are easy to set up and work within your own budget. By getting creative with LinkedIn video ads , you can promote thought leadership, highlight the customer experience, reveal new products, give an insider look at company culture, and anything else you can dream up.

If you need help setting one up, read our guide on LinkedIn for business. First, you must choose a location, and then you have the option of adding job title, company name, industry type and personal or professional interests. For Message Ads, 15, is best. You also have the option of connecting with people you already know through Matched Audiences. Campaign Manager will provide a budget range based on other competing bids for your ideal audience.

If you opt for Sponsored Content or Text Ads, the Campaign Manager will share previews so you can get a sense of the final look of your ad. From here, you can review performance metrics, access charts and demographics, or export a CSV report. A company page works similarly to your personal page. Your name and logo appear near the top, along with a Follow button. Underneath, in your About section, you share more about who you are, what you do, and include a link to your site.

Keep your About section focused on the problems you solve and benefits you provide. Google indexes the first characters of your description , so make your LinkedIn company page SEO-friendly and easy to find by starting off with the important things. This also makes you easier to find through LinkedIn search. Your company page is your LinkedIn home.

If you want people to stick around, follow you, and eventually consider buying from you, you need to post regular, engaging updates. What do these look like, you ask? Despite having been declared dead many times, the art of writing a blog post that engages your audience, solves a problem, and teaches something exciting plays an important role in content marketing. See Mom? What better way to position yourself as an expert, than to create LinkedIn posts on topics your ideal audience cares about?

You can syndicate a post from your existing blog and re-post it on LinkedIn, or write a fresh post that answers a question or solves a problem that your ideal LinkedIn connection is struggling with. Entrepreneur Jorden Roper successfully used the second approach to raise awareness about her brand and land new clients.

Remember, your audience and content are always changing — as well as the platform itself. Here are some best practices to optimize your LinkedIn ad campaign.

Before we dive in, here's a quick tip: Set a reminder for yourself to analyze and optimize your campaigns each month. As your business grows, your audience also evolves and so does the customer journey. It's crucial that you know and update your buyer personas and the customer journey map regularly — this will allow you to effectively target your personas at the right point in time a. You may do this on a quarterly basis. To help with the process, check out your buyer persona guide , free buyer personas templates , free Make My Persona tool , customer journey map guide , and free customer journey map template.

You should also consider your customer journey when deciding on which type of ads more on this best practice in step four, below you'll create and share — not every type of ad is ideal for every part of the customer journey.

On a similar token, segmenting your customers is a great way to prepare for effective and tailored ad targeting, whether on LinkedIn or any other platform. You can segment your customers so that you know exactly how you're going to target specific audiences on LinkedIn in order to increase engagement and chances of conversion. For instance, you might know that specific audience segments are going to need a certain type of LinkedIn Ad at a certain point in the buyer's journey — having your customers ready in segments makes this part of the ad targeting process easy and efficient.

Getting some inspiration and gleaning information from your other social ads as well as the LinkedIn Ads of your competitors is a great way to help you navigate the process of creating and sharing your ads on LinkedIn. Although LinkedIn is a unique platform and your audience may not be the same across social platforms, it's still good to take some inspiration from and, at the very least, identify which ads perform best on other social platforms like Google and Facebook.

Not only can this be a good starting point when planning your LinkedIn Ads, but it can also help you save time — maybe you want to repurpose content that's on a Google Ad already for LinkedIn. Additionally, you may not have the analytics to prove which of your competitors' LinkedIn Ads are performing best, but you can at least identify which types of ads are getting a lot of engagement by looking at metrics like comments and reactions.

This is a helpful reference point when planning and creating your LinkedIn Ads since you're likely going to have a similar audience on the platform as your competitors do. As mentioned earlier, you'll want to determine what content you're sharing with audience members based on the type of ad you're creating.

Refer to your customer segments here to help you effectively tailor content to those audience members and where they are in the customer journey when working through this step. As a recap, here are the types of LinkedIn Ads you can create along with examples of the content you may include:. This content you're sharing should just be selected by ensuring it works with the type of ad you're creating though — it also needs to bring your audience members in and make them want to engage with it e.

Don't be afraid to test different visuals, language, and text to determine what your unique audience on LinkedIn finds eye-catching and attention-grabbing. You can test different versions of the same ad to see what factor is contributing to or hindering its success. Gated offers are those that require some sort of information in return for that offer — for instance, an audience member gets a free template or an ebook in return for sharing their email address.

They come pre-filled with LinkedIn profile data so members are able to share their information with you in seconds. Additionally, the forms allow you to track important metrics such as campaign cost per lead, lead form fill rate, and how many leads you get certain audience segments.

Like anything in business, you're going to want to keep your budget in mind. LinkedIn uses objective-based pricing when it comes to advertising — meaning, you only pay to achieve the specific marketing goals you have. In other words, you're charged based on your campaign objective. You'll select the activity you want to pay for and then the campaign objective you picked will determine which ad formats, bidding strategies, and optimization goals you can focus on.

Is one campaign outperforming the other s? If so, you may want to pause the less successful campaign s. LinkedIn will automatically display less successful campaigns with lower frequency, so it makes sense to minimize any resources spent on them. Instead, putting more resources into successful ad variations and campaigns is more likely to accomplish your marketing goals. When you finish setting up your first campaign, you'll see a lot of "0"s at first. Track visitor and contact engagement, run reports on closed-loop marketing, sync leads from LinkedIn lead generation forms, and MORE — all within your HubSpot account.

With the right amount of patience and strategy, LinkedIn ad campaigns can be a huge factor in your company's marketing success. A well-researched, optimized campaign has the potential to bring in thousands of new leads — and sales. Originally published Aug 16, PM, updated August 16 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software.

Service Hub Customer service software. CMS Hub Content management system software. Operations Hub Operations software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Marketing Sales Service Website. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Rumor has it that LinkedIn may be the up and coming advertising player this year.

What really helps set LinkedIn ads apart from other social media advertising platforms e. Knowing this, LinkedIn has optimized its targeting options to allow marketers to really hone in and be able to connect with those specific professionals. Want to focus on the healthcare industry? You can target it with LinkedIn ads.

Want to reach CEOs of investment firms? Yep, you can reach them with LinkedIn ads. Want applications from college graduates who are general managers of natural food grocery stores? You can get real close to them with LinkedIn ads, as well. Because of that B2B option, many business owners are heading to LinkedIn with their budgets this year.